Today, anyone can be a published author. CreateSpace will allow you to publish for free. Vanity presses will allow you to publish for a few thousand dollars. Neither teaches you how to market and sell your book. Very few authors know how to prepare for publishing, create a successful launch, or maintain sales once published.
Every day I ask authors publishing on CreateSpace, “What’s your marketing plan?” The answer is usually, “I don’t have one” or better yet “I’m going to go viral.” This is where IP is finding a niche, in the publishing after-market. You’ve typed THE END…now what?
Send Josh an email if you’d like to chat:
Independent Book Publishers Association (IBPA) Midwest Independent Publishers Association (MIPA)